Locally Made Louisville Gear

t-Shirts & Tote Bags

The Ultimate Louisville Gifts, only from Louisville Food Tours

We partnered with a local Kentucky graphic artist and printer to create super-soft 100% cotton t-shirts and tote bags, each featuring some of our favorite icons from Louisville.

And because we can’t resist telling a good story, every purchase comes with a bonus gift: an art card and icon guide that doubles as a mini print, perfect for framing or fueling an evening of diving into research holes.

Wear the Story of Louisville

Each of our designs features icons from Louisville’s history and culture. Pick from:


⭐ Louisville Icons: A celebration of Louisville’s stories told through icons of local food, historic landmarks, and iconic Louisville creations – all things invented in, inspired by, and forever tied to Louisville.


👻 Haunted Louisville: A spooky collection of Louisville’s haunted icons, from historic gravestones and eerie landmarks to our beloved local Cryptid and our favorite resident ghosts

What to Know

We only printed a few of these, so they’ll be gone soon – and you can only get them from Louisville Food Tours. Here’s what else to know:

Locally Designed & Printed

We partnered with a talented local artist and a Kentucky printer. No AI here!

Shipped or Delivered to Your Tour

We can ship your purchase anywhere in the USA, or bring it to your tour! Just let us know your preference at checkout.

100% Cotton Shirts & Bags

Printed on the softest shirts and sturdiest tote bags.

Bonus Gift: Story Guide & Art Print

Every purchase comes with an icon story guide that doubles as a mini print, perfect for framing – or fueling an evening of diving into research holes.

FAQ’s About T-Shirts & Tote Bags

Take a look at the Frequently Asked Questions about our merchandise?

We partnered with Erick Moore, aka Wild Hethern, a Lexington based graphic artist, to create our first designs. We’re looking forward to partnering with more local artists on future designs!

The Haunted Louisville shirts are printed on Gildan Softstyle, a soft 100% cotton t-shirt with a unisex fit. We partnered with a local printer to source and print the shirts.

We find that the shirts run a little bit on the looser side. If you want a tighter fit, we recommend sizing down.

Our fabulous models are Richie, our marketing director, who has a fabulous mullet; Dara, our operations manager, rockin’ a blonde pixie cut; and Lia, our CEO, with the curls.

  • Lia is 5’10” and typically wears a size XL top, 16/18 pants. She is wearing a size L Haunted Louisville shirt
  • Richie is 5’9″ and typically wears a size M top, 32 pants. He is wearing a size M Haunted Louisville shirt.
  • Dara is 5’3″ and typically wears a size M top, 6 pants. She is wearing a size S Haunted Louisville shirt.

Maybe. We’re sending a few shirts with our tour guides while we have plenty of stock, but to ensure size and design availability, we recommend purchasing beforehand. Your tour guide will bring your purchased items to your tour and deliver them in person.

Browse All Tours

Curious about our other offerings? Take a look at our other tours!