Locally Made Louisville Gear

t-Shirts & Tote Bags

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The Ultimate Louisville Gifts, only from Louisville Food Tours

We partnered with Kentucky illustrator Erick Moore and a local printer to create super-soft 100% cotton t-shirts and tote bags, each featuring some of our favorite icons from Louisville.

And because we can’t resist telling a good story, every purchase comes with a bonus gift: an art card and icon guide that doubles as a mini print, perfect for framing or fueling an evening of diving into research holes.

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  • Louisville Icons t-shirt by Louisville Food Tours
  • Haunted Louisville tote bag featuring spooky Louisville ghosts, cryptids, Pope Lick Monster, Witches Tree and Cave Hill
  • Louisville Icons tote bag in front of a cheerful Christmas scene as a holiday gift
  • Model wearing a Haunted Louisville Tshirt by Louisville Food Tours
  • Louisville Icons tote bag in front of a cheerful Christmas scene as a holiday gift
  • Model wearing a Haunted Louisville Tshirt by Louisville Food Tours
  • Model wearing a spooky Louisville Tshirt by Louisville Food Tours

Wear the Story of Louisville

Each of our designs features icons from Louisville’s history and culture. Pick from:


👻 Haunted Louisville: A spooky collection of Louisville’s haunted icons, from historic gravestones and eerie landmarks to our beloved local Cryptid and our favorite resident ghosts


⭐ Louisville Icons: A celebration of Louisville’s stories told through icons of local food, historic landmarks, and iconic Louisville creations – all things invented in, inspired by, and forever tied to Louisville.

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What to Know

We only printed a few of these, so they’ll be gone soon – and you can only get them from Louisville Food Tours. Here’s what else to know:

Locally Designed & Printed

We partnered with a talented local artist (Erick Moore) and a Kentucky printer. No AI here!

Shipped or Delivered to Your Tour

We can ship your purchase anywhere in the USA, or bring it to your tour! Just let us know your preference at checkout.

100% Cotton Shirts & Bags

Printed on the softest shirts and sturdiest tote bags.

Bonus Gift: Story Guide & Art Print

Every purchase comes with an icon story guide that doubles as a mini print, perfect for framing – or fueling an evening of diving into research holes.

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FAQ’s About T-Shirts & Tote Bags

Take a look at the Frequently Asked Questions about our merchandise?

We partnered with Erick Moore, aka Wild Hethern, a Lexington based illustrator, to create our designs.

Not at all. Illustrator Erick Moore designed each icon by hand. In fact, none of the art or media we use is AI generated – no photos, no videos, not even our logo.

Our shirts are printed on Gildan Softstyle, a super-soft 100% cotton t-shirt with a unisex fit. The shirts are on the thinner side without being see-through.

We partnered with a local printer to source and print the shirts. And we were extremely picky about the fit and feel (many samples were rejected in the process!). The one we landed one feels, for lack of a better term, “buttery.” It’s super soft, stretchy, and a little on the looser side, with nice sleeve coverage and the perfect drape for tucking or tying. We want this to become your new favorite shirt (it is ours!)

We find that the shirts run a little bit on the looser side. If you want a tighter fit, we recommend sizing down.

Our fabulous models are Richie, our marketing director, who has a fabulous mullet; Dara, our operations manager, rockin’ a blonde pixie cut; and Lia, our CEO, with the curls.

  • Lia is 5’10” and typically wears a size XL top, 18 pants. She is wearing a size L Haunted Louisville shirt
  • Richie is 5’9″ and typically wears a size M top, 32 pants. He is wearing a size M Haunted Louisville shirt.
  • Dara is 5’3″ and typically wears a size M top, 6 pants. She is wearing a size S Haunted Louisville shirt.

Maybe. We’re sending a few shirts with our tour guides while we have plenty of stock, but to ensure size and design availability, we recommend purchasing beforehand. Your tour guide will bring your purchased items to your tour and deliver them in person.

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Curious about our other offerings? Take a look at our other tours!

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